The Outcome
A growing share of buying research now happens inside AI assistants and AI-generated search results — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini — where there is often no list of ten blue links, just an answer with a handful of cited sources. If that answer does not include you, you are invisible at the exact moment a buyer is forming a shortlist. Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) make you the brand the AI cites. This is InTrendz Media's highest-priority differentiator and the discipline we have invested in deepest.
What We Do
We optimise your content, structure, and authority so AI answer engines understand, trust, and surface you when buyers ask questions in your category. That means genuinely authoritative, well-structured content written to answer the exact questions these systems receive — the technical signals these systems read to assess credibility, a presence across the sources they pull from, and an entity footprint clear enough for AI to cite confidently. We test how AI assistants currently answer your buyers' questions, audit where you appear and where you do not, reverse-engineer what the cited sources have in common, and build a programme to earn your place among them.
AI Layer
This service is AI-native by definition. We use AI to test how multiple assistants currently answer the questions your buyers ask in your category — at scale, across the question variants real buyers phrase things in. We analyse which sources get cited most consistently, what structures and formats those sources use, and where the gaps are that your content could fill. Our strategists turn those findings into a prioritised content and authority plan. The AI shows us the citation landscape and does the pattern analysis. The operator decides what to build, writes the brief, and holds every output to a standard these systems reward: clear, specific, genuinely useful, and written for the human reader first.
Method
- 01
Run an AI citation audit: how do ChatGPT, Perplexity, and Google AI Overviews answer your category's key questions today?
- 02
Map where you appear, where competitors appear, and who gets cited most — and why.
- 03
Identify the content and structural gaps between your current presence and what cited sources have in common.
- 04
Build the content, structured data, and authority signals that earn citation — written for the AI reader and the human reader simultaneously.
- 05
Strengthen entity clarity: make it unambiguous to AI systems who you are, what you do, and why you are credible.
- 06
Re-test at regular intervals and track your share of AI-generated answers in your category over time.
Proof First
We will run a live audit of how AI assistants currently answer your category's key questions — in front of you — so you can see exactly where you appear, where you do not, and what the cited sources look like. You will have the evidence before we propose anything.
FAQ
Is this different from traditional SEO?
Related but distinct. Traditional SEO targets ranked results on a search engine results page. GEO and AEO target being the cited answer inside AI-generated responses, where the competition is not ten blue links but one synthesised answer. The overlap is real — authoritative, well-structured content wins in both — but the strategy, content formats, and measurement differ meaningfully.
Can you actually influence what AI systems say?
You cannot instruct an AI what to say. You can influence what it says by being the clearest, most authoritative, best-structured source on a topic that the AI systems train on and reference. That is exactly what we engineer for. The systems cite sources they trust. We make you one of them.
Which AI systems do you optimise for?
Our primary targets are ChatGPT (including the Bing-powered web search mode), Perplexity, Google AI Overviews (formerly Search Generative Experience), Claude, and Gemini. The core principles generalise across them, with some tactical differences per platform we account for.
How do you measure results?
We track citation frequency across the major AI platforms for the key questions in your category, organic referral traffic from AI assistant sources, and share of AI-generated answers in which you appear. We also track the downstream pipeline impact, because citations that do not move leads are not worth celebrating.
Want to know if AI is recommending you or a competitor when your buyers ask? Request a free AI citation audit — we will run it live and show you the gap.
Request a free audit