authority you earn
Earned Media
Search, AI search, social, local, and press. Where buyers decide if you're credible long before they talk to sales. We make you the obvious answer the moment they look.
SEO & AI Search
Be the obvious answer before buyers know they need you.
Search changed. Buyers now get answers from AI assistants as often as they click links. We optimise for both — traditional search engines and the AI answer engines (ChatGPT, Gemini, Perplexity) that now sit between the buyer and your site. Rankings built around the queries that signal a buyer, not the ones that pad a traffic chart.
- Technical SEO and Core Web Vitals as a baseline, not a deliverable
- AI search optimisation: structured content, entity clarity, citation paths
- Local SEO: own the map for high-intent nearby searches
- Measurement tied to leads and revenue, not position rank
Digital PR
Credibility you can't buy directly.
Coverage in sources your buyers trust does two things: it validates your positioning to prospects researching you, and it builds the authoritative backlinks that underpin strong search rankings. We run PR as an integrated part of your earned strategy, not a separate line item.
- Story angles built around what publications actually want to cover
- Outreach to trade, vertical, and business press relevant to your buyers
- Authoritative backlinks that compound your search authority
- Bylines and thought leadership that put your expertise on record
Local Presence
Found by the buyers who are closest to buying.
For businesses that serve a geography, local search is the highest-intent channel you have. A buyer searching near your location with buying intent is a warm lead from Google. We build and maintain the local presence infrastructure — profiles, citations, reviews, and content — that makes you the obvious choice.
- Google Business Profile optimisation and management
- Citation consistency across directories that matter for local rank
- Review strategy: volume, velocity, and response
- Local landing pages built for each geography you serve
The other two thirds of the engine
assets you control
Owned Media
Your site, content, email, and everything after the click. The part of marketing you own outright — and the part that gets cheaper to run the longer it works. We build it to convert, then keep it converting.
demand you switch on
Paid Media
Search, social, display, and influencer. The dial you turn when you need volume now — run with the discipline to push cost per outcome down, not up.
Also part of the demand engine
FAQ
What is earned media and how is it different from paid or owned media?
Earned media is the authority and visibility your brand receives from third parties — search engines ranking your content, publications covering your story, customers leaving reviews, and social platforms amplifying your posts organically. Unlike paid media (which stops the moment the budget does) or owned media (which you build and control directly), earned media is granted by others based on your credibility and relevance. This makes it the hardest to acquire but the most trusted by buyers, who actively discount messages that appear paid-for.
How does AI search affect earned media strategy?
AI search (ChatGPT, Gemini, Perplexity, Google AI Overviews) now answers many buyer queries directly, without a click to a website. Appearing in those AI-generated answers requires the same signals that earn traditional search rankings — authoritative content, structured data, clear entity definitions — plus additional factors: self-contained answer formats that AI can extract, citation-worthy factual statements, and content depth that positions your brand as a primary source. Companies that have built earned media authority are disproportionately represented in AI-generated answers. We address both traditional SEO and AI search optimisation as an integrated programme.
What does digital PR actually produce for a business?
Digital PR produces two compounding assets: third-party credibility (coverage in publications your buyers trust validates your positioning and accelerates trust in the sales process) and authoritative backlinks (links from high-authority domains are the strongest signal search engines use to rank sites). A single placement in a relevant trade publication or national outlet can generate a backlink that influences rankings for years. Digital PR is not press releases — it is story-driven outreach to specific publications with angles that match their editorial interests and their readers' needs.
How important are Google reviews and local SEO for businesses?
For businesses that serve a specific geography — clinics, restaurants, service providers, retail stores — local search is the highest-purchase-intent channel available. A buyer searching "[service] near me" is ready to act. Google Business Profile optimisation, citation consistency, and a systematic review acquisition programme are what determine whether you appear in the map pack that captures that intent. Reviews also function as a conversion mechanism: buyers read them before calling or visiting, and a practice with 4.8 stars and 200 reviews consistently outperforms one with fewer or lower-rated reviews, regardless of advertising spend.
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Organic Social
Authority where your buyers already spend their attention.
Organic social is not a content calendar. It is an authority-building channel run with a point of view. We identify where your buyers spend attention, develop a content strategy that earns it, and execute consistently — turning your brand's presence into something buyers reference before they contact you.